Cookie Policy
Last updated: 08 October 2025
This cookie policy aims to inform users of the website https://shaalk.com (hereinafter referred to as "the Site") about the use of cookies and other trackers, in accordance with the General Data Protection Regulation (GDPR) and the recommendations of the CNIL (French Data Protection Authority).
1. Purpose of the Policy
This policy explains:
what cookies are;
the types of cookies used on the Site;
the purpose for which they are installed;
2. What is a Cookie?
A cookie is a small text file placed on your device (computer, tablet, or mobile) when you visit a website.
It allows, in particular, to:
store preferences;
facilitate navigation;
measure website traffic;
deliver personalized or advertising content.
Some cookies are strictly necessary for the functioning of the site. Others require your prior consent.
3. Cookies Used on Our Site
The Shaalk Site uses several categories of cookies:
3.1. Technical Cookies (Necessary)
These cookies are essential for the proper functioning of the site and cannot be disabled via the cookie banner.
They allow, for example, to:
remember your cookie preferences,
ensure secure navigation,
ensure proper page loading.
- Retention period:
session duration or up to 13 months.
- Consent:
not required (Article 82 of the French Data Protection Act).
3.2. Analytics / Audience Measurement Cookies
These cookies allow us to measure website traffic and performance in order to improve functionality.
a) Google Analytics
- Owner:
Google LLC (United States)
- Purpose:
statistical analysis of traffic, page views, visitor origins, time spent, devices used, etc.
- Types of data collected:
IP address (anonymized), cookie identifier, browsing data.
- Retention period:
up to 13 months.
- Data transfer outside the EU:
United States (under the Data Privacy Framework).
- Consent:
required
You can view Google’s privacy policy here:
https://policies.google.com/privacyb) Umami (self-hosted)
- Owner:
Shaalk (self-hosted within the European Union)
- Purpose:
anonymous measurement of audience and browsing behaviors.
- Types of data collected:
URLs visited, device, browser, page views (without personal identifiers).
- Retention period:
up to 13 months.
- Data transfer outside the EU:
None
- Consent:
required
Umami is GDPR-compliant and does not use personally identifiable data.
3.3. Marketing / Advertising Cookies
These cookies are used to personalize advertising content and track the performance of marketing campaigns, especially on social networks.
a) Facebook Pixel
- Owner:
Meta Platforms Inc. (United States)
- Purpose:
tracking advertising conversions, creating custom audiences, retargeting on Facebook/Instagram.
- Types of data collected:
cookie identifier, visited URL, IP address, browsing data, and events related to conversions.
- Retention period:
up to 13 months.
- Data transfer outside the EU:
United States (Data Privacy Framework).
- Consent:
required
Facebook’s privacy policy:
https://www.facebook.com/privacy/policy4. Consent Management
When you first visit, an Axeptio banner is displayed allowing you to:
accept or refuse the installation of non-essential cookies;
customize your preferences by category;
modify your choices at any time via the Axeptio icon at the bottom of the site.
Refusing analytics or marketing cookies may limit some features but will not prevent browsing.
5. Cookie Retention Period
The lifetime of cookies placed on your device is limited to a maximum of 13 months, in accordance with applicable regulations.
Your consent will be requested again after this period.
6. Browser Settings
You can also configure your browser to block or delete cookies:
7. Policy Update
Shaalk reserves the right to amend this cookie policy at any time, in particular to comply with legal or technical developments.
The date of the last update is indicated at the top of this page.
8. Contact
For any questions regarding this cookie policy, you can contact us at:
Shaalk - 66 rue des Champs-Élysées, 75008 Paris, France
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